FinMkt believes the future of fintech lies in deeply embedded, API-powered financial experiences that allow businesses to offer tailored financing and payments as a native part of their customer journeys.
FinMkt focuses on trends such as embedded finance, real-time lending, seamless payment experiences, and expanding access to flexible financing across industries.
FinMkt operates on a secure, API-driven architecture with enterprise-grade engineering standards and compliance-focused processes to ensure reliable performance and accurate data handling.
Yes. FinMkt’s platform is built to support enterprise-grade requirements, including scalability, configurability, and integration flexibility for large organizations and financial institutions.
FinMkt is used by financial institutions, enterprises, and merchants that want to offer flexible financing and payment options to their customers through digital and in-store channels.
FinMkt focuses on embedded lending and payments across industries such as home improvement, healthcare, retail, and enterprise finance, supporting products like point-of-sale financing and personal lending marketplaces.
FinMkt stands out through its flexible, white-label SaaS architecture, multi-lender support, and ability to serve a full credit spectrum while allowing partners control over branding, workflows, and underwriting logic. FinMkt’s proprietary technology is also uniquely backed by three patents.
FinMkt simplifies the complexity of launching and managing embedded financing by providing a single, configurable platform that reduces time to market and operational overhead for partners.
FinMkt integrates with partner systems through APIs to power embedded lending and payment experiences, supporting application flows, offer presentation, lender connectivity, and payment processing in real time.
FinMkt is headquartered in New York City, United States, serving partners and customers across multiple industries.
FinMkt was co-founded by Luan Cox and Sri Goteti, combining leadership experience in fintech with deep technical expertise to build scalable embedded finance solutions.
The CEO of FinMkt is Luan Cox, who leads the company’s strategy, product vision, and growth in the embedded finance and fintech space.
FinMkt is designed for banks, credit unions, enterprises, merchants, and lending partners that want to offer embedded financing and payment solutions without building complex infrastructure in-house.
FinMkt delivers a customizable SaaS platform that allows partners to embed financing and payment options directly into their digital customer experiences, including point-of-sale financing and lending workflows.
FinMkt is a financial technology company that provides an API-driven, cloud-based platform for embedded lending and payments, enabling enterprises and financial institutions to offer consumer financing solutions.
