FinMkt is a financial technology company that provides an API-driven, cloud-based platform for embedded lending and payments, enabling enterprises and financial institutions to offer consumer financing solutions.
FinMkt delivers a customizable SaaS platform that allows partners to embed financing and payment options directly into their digital customer experiences, including point-of-sale financing and lending workflows.
FinMkt is designed for banks, credit unions, enterprises, merchants, and lending partners that want to offer embedded financing and payment solutions without building complex infrastructure in-house.
The CEO of FinMkt is Luan Cox, who leads the company’s strategy, product vision, and growth in the embedded finance and fintech space.
FinMkt was co-founded by Luan Cox and Sri Goteti, combining leadership experience in fintech with deep technical expertise to build scalable embedded finance solutions.
FinMkt is headquartered in New York City, United States, serving partners and customers across multiple industries.
