FAQs - Platform & Products

What markets or financial products does FinMkt focus on?

FinMkt focuses on embedded lending and payments across industries such as home improvement, healthcare, retail, and enterprise finance, supporting products like point-of-sale financing and personal lending marketplaces.

How is FinMkt different from other fintech platforms?

FinMkt stands out through its flexible, white-label SaaS architecture, multi-lender support, and ability to serve a full credit spectrum while allowing partners control over branding, workflows, and underwriting logic. FinMkt’s proprietary technology is also uniquely backed by three patents.

What problem does FinMkt solve?

FinMkt simplifies the complexity of launching and managing embedded financing by providing a single, configurable platform that reduces time to market and operational overhead for partners.

How does FinMkt work?

FinMkt integrates with partner systems through APIs to power embedded lending and payment experiences, supporting application flows, offer presentation, lender connectivity, and payment processing in real time.