// Enterprise Solutions

Waterfall Technology

FinMkt's elegant Waterfall Technology breaks from traditional lending - routing a single universal application through a customized sequence of lenders and plans to deliver a seamless customer experience while keeping costs in check.
Business team using laptops with a cloud technology graphic, representing a turnkey loan origination system.
Executives collaborating on laptops with cloud technology, illustrating a turnkey loan origination system.

Agnostic by Design

Designed to meet the unique needs of each business, FinMkt’s agnostic approach to development ensures a customized and adaptive financial platform for optimal performance and agility.

Product Agnostic

FinMkt’s technology supports all loan types, including traditional installment loans, lines of credit, and promotional offers with various payment structures and term requirements.

Lender Agnostic

FinMkt’s technology supports the unique workflows and compliance requirements of banks, credit unions, and alternative lenders, as well as third-party servicers.

One Application, Multiple Lenders, Real-Time Decisions

Powered by a sophisticated lender and plan matrix on the back end and a seamless UI/UX on the front end, FinMkt's lender and plan waterfall turns complex business strategies into a simple, intuitive borrower experience.

Single Universal Application

A single universal application serves all participating lenders—capturing acknowledgment of required terms and conditions, disclosures, and consents, all logged and time-stamped. It also includes KYC and fraud checks, ID upload, OTP device verification, electronic signatures, co-applicant capability, and optional automatic payment setup.

Multiple Lenders

Control costs and meet customer expectations with a sophisticated lender and plan waterfall that supports custom first-, second-, and third-look configurations across the full credit spectrum. The matrix can weigh data including cost, lender, plan type, and credit profile—and unique offer codes let you control, on an application-by-application basis, exactly which plans are shared with each customer.

Real-Time Decisions

While complex, cutting-edge technology powers the lender waterfall, borrowers have a simple and fast application experience. Prequalified offers based on a soft credit pull are presented in real time, clearly displaying terms and disclosures so borrowers can easily compare and review options. Once a plan is selected, financing documents are immediately generated for electronic signature. Start-to-finish applications take only a few minutes to complete.