FinMkt Wins “Best LendTech Solution” at 2025 Banking Tech Awards USA

FinMkt, the embedded-lending technology provider powering white-label consumer-credit programs for enterprises, has been named Best LendTech Solution at the 2025 Banking Tech Awards USA. The awards gala—hosted by FinTech Futures on 29 May 2025 at 583 Park Avenue in New York City—celebrated the top innovations and technology partners driving the future of U.S. financial services.

Industry Recognition for Cutting-Edge Lending Infrastructure

Chosen by an independent panel of industry experts, FinMkt earned the top LendTech honor for its API-driven platform that allows banks, credit unions, and enterprises to design bespoke lending products, control the full customer experience, and off-load balance-sheet risk to a curated network of capital partners.

Executive Commentary

“Winning Best LendTech Solution validates our mission to make embedded lending simple, compliant, and endlessly configurable for our partners,” said Luan Cox, Founder & CEO of FinMkt. “We share this award with our clients and capital partners who trust FinMkt to deliver seamless financing experiences to millions of consumers.”

About the Banking Tech Awards USA

Now in its third year, the Banking Tech Awards USA—run by fintech publisher FinTech Futures—recognize excellence and innovation across banks, financial institutions, and technology vendors in more than 50 categories.

About FinMkt

FinMkt is a New York-based fintech company offering a cloud-native, white-label platform that enables enterprises to launch and scale embedded consumer-lending and payment programs in weeks—not months. FinMkt’s configurable architecture lets partners own the user journey, underwriting rules, and economics while relying on FinMkt for infrastructure, compliance, and servicing.

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