FinMkt is revolutionizing embedded lending and payments technology with award-winning, cloud-based solutions. Our sophisticated, API-driven platform empowers banks, credit unions, and enterprise partners to offer seamless consumer lending, point-of-sale financing, and payment solutions. Designed for speed to market, FinMkt’s customizable technology enhances competitiveness, adapts to market changes, and delivers exceptional user experiences—all backed by white-glove service and 7-day live support.
Leader in the Fintech Industry
FinMkt has been recognized for its innovative embedded point of sale financing solutions and positive workplace culture.
Inc Best Workplaces 2026
Inc Female Founders 200
Best New Embedded Platform 2022
Finalist - US FinTech Awards 2023
Top 50 FinTech CEO 2022
Inc 5000 - Fastest Growing 2024
Top 25 in Lending Tech 2024
Inc Best Workplaces 2023
Top 25 FinTech Women Leaders 2023
Inc Best Workplaces 2025
Finalist - US LendTech of the Year 2025
Inc Best Workplaces 2026
Inc Female Founders 200
Best New Embedded Platform 2022
Finalist - US FinTech Awards 2023
Top 50 FinTech CEO 2022
Inc 5000 - Fastest Growing 2024
Top 25 in Lending Tech 2024
Inc Best Workplaces 2023
Top 25 FinTech Women Leaders 2023
Inc Best Workplaces 2025
Finalist - US LendTech of the Year 2025
Meet the Team
Luan Cox
Founder, Chief Executive Officer
Luan, a fintech veteran, has built several companies to successful exit: Interactive Data Managed Solutions (IDC Acquired by Warburg Pincus and Silver Lake/ICE), Stockpoint (acquired by Dow Jones/IDC) and Quote.com (acquired by Lycos/IDC). Notable awards: Top 50 Financial Technology CEOs, Top 25 Women Leaders in FinTech, NYC FinTech Women’s Inspiring FinTech Females, Inc. 2023 Female Founders 200, and 2023 Forbes 50 over 50.
Sri Goteti
Founder, Chief Technology Officer
Sri's past experience includes Senior Director of Technology for Interactive Data Managed Solutions – Americas, where he built and led a global team in developing both adviser and investor-focused market data systems and front-end applications currently licensed by over 350 global financial institutions including Wells Fargo, Citi, JPMorgan/Chase, Pershing, Bank of America and the NYSE. Recognized by The Financial Technology Report as a Top 25 Financial Technology CTO.
Nate Barber
Chief Financial Officer
Before joining the FinMkt team, Nathan began his career with JPMorgan’s investment banking group in New York and San Francisco. During his tenure there, he worked on a variety of mergers & acquisitions and capital raising transactions with software and technology clients. In total, he has advised corporate clients on transactions valued in excess of $12 billion.
Dheeraj Medikonda
COO & Head of Client Solutions
Dheeraj’s experience in complex project implementations, product development, and lender integrations has been vital to FinMkt’s success. Multiple teams depend on him for guidance and collaboration. His sophisticated understanding of technology and ability to communicate complicated concepts in an accessible way enable him to excel in his work.
Erin Smith
Chief Administrative Officer
Before entering the fintech space as Brand Manager at small business lender, Lendistry, Erin's career was largely in the real estate and financial sectors. She has held previous positions at Keller Williams Realty and Morgan Stanley. However, fintech turned out to be a natural fit for Erin, who enjoys the challenge of being both analytical and creative.
Jolynn Swafford
Vice President, Growth & Partnerships
Prior to joining FinMkt, Jolynn served in various executive roles in the healthcare industry for over 20 years. Throughout the span of her career, she was a global top achiever in SaaS and consulting services sales. She has worked with EY, PwC, Oracle, Gartner, Texas Health, and Children's Health. Jolynn is also a master life coach.
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