Dental Reviews by Patients: Boost Your Practice Reputation

When in the market for a new dentist, patients often refer to Google for answers, relying heavily on dental reviews by patients to guide their choice. Once Google recommends a list of practices, the process of referencing reviews begins. Asking for and managing business reviews can help dental practices improve their reputation, attract new customers, and ultimately increase revenue.
Why Ask for Dental Patient Reviews?
It's simple: one of the most effective ways to grow your dental practice is by building a loyal patient base, and in order to build this patient base, you must have reviews for potential patients to reference. Here are five specific reasons to ask for dental patient reviews:
Improve Online Reputation
One of the primary reasons why a dental practice should ask for reviews from patients is to improve its online reputation. Positive reviews can help the practice rank higher in search results, making it easier for potential patients to find and choose the practice. In addition, patients are more likely to trust a practice with positive reviews, as it indicates that the practice provides high‑quality care and a positive patient experience.
Attract New Patients
A dental practice with positive reviews is more likely to attract new patients who are looking for high‑quality care and a positive patient experience. Potential patients often search for reviews online before choosing a dentist, and having positive reviews can help set the practice apart from competitors in the area. This can lead to increased patient traffic and ultimately, more revenue for the practice.
Provide Valuable Feedback
Reviews can provide valuable feedback that can help the dental practice identify areas for improvement and make necessary changes to enhance the patient experience. Patients may provide feedback on the quality of care, the friendliness of staff, the cleanliness of the facility, and more. This feedback can help the practice address any issues and improve the patient experience for all patients.
Build Trust and Credibility
Positive reviews from satisfied patients can help build trust and credibility with the community. Patients are more likely to trust a practice with positive reviews, as it indicates that the practice is committed to providing high‑quality care and a positive patient experience. Building trust and credibility can make it easier to establish a loyal patient base and attract new patients to the practice.
Competitive Advantage
A dental practice with a strong online reputation and positive reviews has a competitive advantage over other practices in the area. Potential patients are more likely to choose a practice with positive reviews over a practice with no reviews or negative reviews. This can help the practice stand out in a crowded market and attract more patients.

How to Request Dental Reviews by Patients
Authentic reviews from satisfied patients are the best way to build your online reputation and attract new patients to your dental practice. The strategies below will help to increase your effectiveness in asking for reviews for your dental practice.
1. Ask at the Right Time
Timing is crucial when requesting dental patient reviews. Wait until the patient has had enough time to fully experience their visit and form an opinion about their experience.
- Immediately after a successful appointment: Asking a patient for a review immediately after a successful appointment is a great way to capitalize on their positive experience.
- Follow‑up appointment: After a follow‑up appointment, ask the patient how their experience was, and if they would be willing to leave a review.
- After positive feedback: If a patient has expressed satisfaction with the care they received, it’s a good time to ask them to leave a review.
- After resolving a problem: If a patient had a negative experience but you resolved the issue, ask whether they’d consider leaving a review to show your commitment to making things right.
- After a survey: Follow up with patients who have given positive feedback on satisfaction surveys and invite them to post a public review.
2. Choose the Best Channel
There are several channels commonly used for dental practice reviews, each with its own benefits and drawbacks.
- Google: Google My Business is one of the most important channels for dental practice reviews.
- Yelp: Yelp is another popular review platform, particularly for local businesses like dental practices.
- Facebook: Facebook is a powerful tool for building relationships with patients and collecting reviews.
- Healthgrades: Healthgrades is a review platform specifically for healthcare providers, including dentists.
3. Make it Personalized
Personalize the request by addressing the patient by name and mentioning specific details about their visit. This shows the patient that their experience was important and that their review matters.
4. Respond to Reviews
Responding to Google reviews is an important part of managing your online reputation and engaging with your customers.
- Be timely: Respond within 24–48 hours.
- Be polite and professional: Even for negative reviews, stay courteous.
- Personalize your response: Address the reviewer by name if possible and reference details from their review.
- Thank the reviewer: Show appreciation for their feedback.
- Offer solutions: Address specific complaints with constructive solutions.
- Be brief: Keep responses concise.
5. Make it Easy
Make it easy for patients to provide a review by giving clear instructions and a direct link to the review platform. The simpler the process, the more likely patients are to write a review.
Leveraging Technology to Streamline Reviews
Integrating modern tools—such as automated reminder emails, SMS prompts, and seamless checkout experiences through digital payment platforms—can simplify the review process for patients. When the final bill is settled quickly and effortlessly, patients leave with a positive impression and are more inclined to share that experience online.
Summary
Asking for dental patient reviews is an effective way for a dental practice to improve its online reputation, attract new patients, provide valuable feedback, build trust and credibility, and gain a competitive advantage. To encourage patients to leave reviews, the practice can use various channels such as email, social media, and in‑person requests. By consistently asking for reviews and responding to feedback, a dental practice can provide high‑quality care and a positive patient experience, leading to increased patient loyalty and revenue.